BEN RUBY
DESIGN
Nike Crown League
Toronto's Crown League is a pro-am basketball tournament that brings together some of Canada's top high school, collegiate, and pro talent at Ryerson University's Kerr Hall. The Crown League was spearheaded by Nike both to give Canada's best players a place to play in the summer, and to showcase the game in an intimate community setting.
For five weeks, every summer, Nike transforms Kerr hall from a stuffy university gym into the summer's premier basketball venue. We developed a 5 piece modular vendor booth to match that setting. Practicality was the driving factor in any design decision. Using pre fab parts allowed for an accelerated build time, and castors made moving or storing a breeze.
^ NIKE CROWN LEAGUE - Bodega